Holyoke Massachusetts 2013 St. Patrick's Day Parade Date: March 17, 2013 Time: 11:30 PM Location: Holyoke PARADE ROUTE - 2.6 MILES North on Northampton Street to Beech Street; East on Beech Street to Appleton Street; Southeast on Appleton Street to High Street; North on High Street to Hampden Street. ASSEMBLY AREA K-Mart Plaza Parking Lot - Northampton Street (U.S. Route 5) and Whiting Farms Road, Divisions: “A” thru “J” Division “K” - Shriners Unit across the street in lower lot. Assembly information can be found at Command Post.